The DJI | Hasselblad Store at Westfield White City provides customers with hands-on access to cutting-edge aerial and imaging technology. Located within the mall area, this modern retail space invites visitors to explore and experience the latest DJI drones and Hasselblad cameras firsthand.
Project Comments:
This project involved a full interior fit-out, incorporating high-quality finishes, bespoke joinery, and integrated digital displays to showcase DJI’s latest drone and imaging technology. Working in a high-traffic retail environment required careful coordination to minimise disruption and adhere to Westfield’s stringent operational requirements. The team successfully delivered a sleek, modern space that reflects DJI’s innovative brand identity.
Design Comments:
The store’s design emphasises open-plan layouts, interactive product zones, and seamless technology integration. Precision-crafted display units were installed to house DJI’s drones and Hasselblad cameras, ensuring both security and accessibility. Specialist lighting and digital display systems were carefully positioned to enhance the visual appeal and functionality of the space. The use of premium materials and refined finishes ensured that the store met both aesthetic and durability standards required for a high-footfall retail environment.
Challenges & Solutions:
Working within an operational shopping center presented logistical and access challenges, requiring phased deliveries and off-hours construction work to comply with mall regulations. The integration of specialist AV and interactive displays demanded close collaboration with technology suppliers to ensure seamless installation and functionality. Additionally, MEP systems were adapted to support the store’s high-tech requirements while maintaining the clean and minimalist design aesthetic. Through proactive project management and technical expertise, the team successfully delivered a high-performance retail space on schedule and to the highest standard.
